About us

Small Loans, Done Right.

Imali Direct is a Loanzie brand, registered with the National Credit Regulator (NCR) as a trusted lender that makes it easy for you to access money when you need it most.

Our online application process is quick and easy, and based on your affordability and credit score you could qualify for up to R8 000 that will be deposited into your bank account, with up to 6 months days to repay your loan.

Your loan repayment will be collected by debit order according to your repayment date(s).

If you have any questions feel free to contact our customer support team on 010 594 5138 or by email at info@imalidirect.co.za


Short-Term Loans



Enter your ID number to start the application process, where we’ll need your personal contact details and will conduct a credit check on your behalf.


Follow and complete our simple step-by-step application process. We’ll need a copy of your ID, 3 months’ bank statements, and your most recent payslip.


Click submit and you’ll receive an email with your Imali Direct login details where you can check the status of your loan. Sign your contract and your cash will be deposited within 24 hours.